Demand more from your website
Conversion Rate Optimisation (or CRO for short) is about constantly improving the effectiveness of your website. Ensuring that every day, 24×7, it brings in more & more leads, or sells more & more products (whatever your business is lead generating or eCommerce).
A CRO project begins by defining a crystal clear picture of what you should be measuring; we’re not talking ‘hits‘ and other techy terms here, this is all about plain English, business measurement figures. How much money is the website generating?
The beauty of CRO is that it’s the gift which keeps on giving: for example, if we make it easier for people to buy your products, or purchase your white paper, that is not a one-off improvement – it’s the complete opposite. We will have improved the effectiveness of your website for every single future website visitor.
Next, your current analytics tools (if you have any) are assessed, updated, & configured to capture the required information. This may well involve considering analytics options outside of the standard Google Analytics suite (e.g. Mixpanel, Kissmetrics, Segment etc); it all depends on what is right for your business.
More money for your business
When you engage us for CRO, we’ll obtain baseline data so that we all know how your website is currently performing. Following that, we’ll create an ongoing series of website experiments, designed to constantly improve the conversion rate of your website; this equates to more money for your business.
High performance websites are websites which have been built from the ground up to make the most of Conversion Rate Optimisation and to deliver you return on investment day in, day out.
Are you ready to take the next steps?
- Have a friendly chat about your options
- Book a half day workshop
- Talk to us about our CRO improvement programmes.
Please call us on 01633 530230, or email us today.